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KUALA LUMPUR (Oct 27): Proton Holdings Bhd today launched the Proton X50, its second SUV offering, via its social media channels.

In a statement in conjunction with the launch, Proton said the event was the culmination of a six-week publicity drive that began with the first production units rolling off the production line at Tanjung Malim and, along the way, included media and customer previews held nationwide.

The Proton X50 is the second vehicle to be jointly developed by Proton and its partner Zhejiang Geely Holding Group and, like the Proton X70, enables the company to compete in a new market segment.

The national carmaker said it is also positioned against products that account for a substantial number of sales from buyers looking to upgrade from their first car.

Proton said order books officially opened on Sept 16, 2020, and to date more than 20,000 bookings have been placed by Malaysian customers eager to be amongst the very first owners.

Proton Edar chief executive officer Roslan Abdulah said public interest for the Proton X50 had been unprecedented, especially during a year that has been affected by external factors.

“We received inquiries from as far back as a year ago and thanks to frequent updates in the media, the level of expectation amongst Malaysian car buyers is high.

“The onus is therefore on Proton to keep waiting times manageable and to deliver a product that meets the technology, performance and quality expectations of our customers,” he said.

As is the case with recent Proton model launches, the Proton X50 comes with a comprehensive package of benefits to enhance the ownership experience.

These include a five-year unlimited mileage warranty and a five-year data package providing 1GB of free data each month.

The first 30,000 customers who make a booking by Dec 31, 2020 will also receive free labour charges for five service appointments while all customers are offered a range of benefits if they insure their Proton X50 via the Proton Premium Insurance Coverage Package.

Low financing rates that start from 2.22% are also offered to all buyers via Proton’s in-house finance company, Proton Commerce Sdn Bhd.

The on-the-road price for the Proton X50, inclusive of the Penjana sales tax subsidy in Peninsular Malaysia starts from RM79,200 for the Standard variant while the Flagship variant is RM103,300.